Thomas is senior vice president and chief marketing officer for United Airlines, responsible for brand development, marketing, ancillary revenue, digital channels, loyalty, co-brand credit cards, customer data analytics and product management and distribution. He is also president of MileagePlus.
Before United, Thomas was chief marketing officer and chief information officer for Global Hyatt Corporation, where he was responsible for Hyatt’s marketing, loyalty, distribution, technology and related functions worldwide. He joined Hyatt as vice president of marketing in 1995.
O’Toole serves on the Boards of the Chicago Symphony Orchestra, Windows on the World Communication (WTTW/WFMT) and the Big Shoulders Fund. He hold and MA in Communication Theory and Methodology and a BA in Communication Research from Cleveland State University.