Paul Earle is Executive Director of Farmhouse, the innovation and new venture center of the global creative agency Leo Burnett. The name was inspired by a a real farm owned by Leo Burnett himself, which was used for brainstorming sessions. The new Farmhouse is a strategy and design laboratory that develops concepts for new products, services and experiences both for the parent agency and for its own suite of clients.
Paul is also an adjunct lecturer of innovation and entrepreneurship at Northwestern University’s Kellogg School of Management, where he co-teaches “Corporate Innovation & New Ventures.”
Previously, Paul was Founder and President of River West Brands LLC, a dormant brand acquisition and redevelopment company. River West acquired or otherwise monetized distressed brand properties such as COLECO toys, BRIM coffee, EAGLE snacks and a number of other icons. The company emerged as a true innovator in many areas, from its partnership approach to brand commercialization to pioneering strategies and tactics in IP transactions.
Prior to River West, Paul worked in brand management at Kraft Foods, Inc., where he primarily focused on the $1 billion+ prepared pasta business, one of Kraft’s flagships. He began his marketing career at Saatchi & Saatchi in New York, where he worked on the development of advertising, strategy, and new product concepts for clients such as General Mills, British Airways, and Johnson & Johnson.
Paul holds a BA from Hamilton College and an MBA from Northwestern University’s Kellogg School of Management.