Google wanted to let the rest of the world develop digital products like a Google engineer, so decided to provide access to its tools: the Google Cloud platform. Google Cloud allows anyone to start solving interesting problems using Google tools.
Google struggles with understanding other peoples’ problems.
Computing + storage are functionally free.
Google’s biggest issue is how to optimize teams through the changes.
Google is taking huge bets and being patient. If a project doesn’t work out, it’s shut down and they start again. Everyone is comfortable with failing.
How can we harness disruptive technology to grow for good?
The future winners will be those who create time. We need less information and more time. How can you create time for your customer? How can you ensure that their data are protected? For example, how can you provide a teacher with the time to personalize curriculum for each student?
How can we avoid the fact that technology makes it possible to converse without personal interaction? How can the “us versus them” aspect of conflict be broken down when groups do not have personal interaction? Can technology be used to break down those barriers?
Once time is created, spend it wisely to build strong relationships. Leverage technology to get face-to-face with those across the aisle
Farmhouse did a study on McDonalds, a futuristic view on what the restaurant and customers’ experience would be like. Should robots be used in the drive through? Where should digital capabilities end in favor of human-to-human interactions?
We don’t exist to replace how people make decisions about others. It’s hard to measure the people factor—which is often overlooked.
Every company you hire should add more value.
What are the ethics/responsibility of the corporation in terms of cutting staff to increase productivity? For example, will driverless cars lead to unemployment?
Business problems are people problems. “What would Steve McQueen do?”
Humans v. Machines: Humans need human interaction—that’s why we’re physically attending this conference. Technology doesn’t need that, but we will continue to need it. There has to be a line drawn in terms of where technology takes over.
People will tell us when tech is too invasive.
It’s important to think about whether technology helps or harms time for personal interaction
We’ll have to experiment with technology to figure out where the tech v. human interaction line should be drawn
THE FUTURE OF DIGITAL TECH
Buzzwords such as “big data” don’t tell us anything. Data are all about correlation with the data sets you have—and data sets you have not yet discovered.
People like the idea of a large amount of data, but they haven’t had the time and space to understand what data are available and what data sets they don’t yet have.
Go talk to somebody about data. A simple human interaction can prompt big ideas just as much as a spreadsheet with data.
Consider the fact that younger generations have just grown up with technology. Does that mean they’ll be less obsessed with it?
Kellogg is wrong in its emphasis on tech in entrepreneurship and innovation
Kellogg is tech-focused because technology is rapidly scaleable. It is an important part of the corporate innovation curriculum.