With over 30 years of experience in global marketing and operations, Anna is a renowned expert on marketing, strategic branding and corporate positioning. During her tenure as head of marketing for BP plc, she was instrumental in the internal and external repositioning of the BP brand, and a primary voice behind the campaign to establish BP’s “Beyond Petroleum” positioning. As BP’s Group Vice President, Marketing, from 2001 to the end of 2003 she created a disciplined approach to advertising and sponsorship, brand management, marketing performance management and capability development in order to shift the mindset of a product-orientated firm to one with a customer-driven approach.
Ms. Catalano currently manages an active board portfolio, as a Director on the Boards of Mead Johnson Nutrition, Willis Group Holdings, Kraton Performance Polymers, and Chemtura Corporation, and Advisory Board member to Edelman Berland. In the not-for-profit sector, Ms. Catalano is a member of the National Board of Directors of the Alzheimer’s Association, and honorary co-founder and Advisor to the Kellogg Innovation Network at Northwestern University. She is author of the blog, "Shade of Leadership," examining the role of leadership in various aspects of life.
Ms. Catalano, has been recognized on Fortune’s ranking of “The Most Powerful Women in International Business." She is a frequent speaker and advisor on the topic of strategic marketing, innovation, and board governance. Additionally, she is an outspoken leader on the topics of mentoring and the advancement of women in business.